The Company
About US
Magical Reels Productions is a music record label and production house founded in 2016 by record producer, director, and producer Moksha Amman. The company develops a diverse range of content, specializing in documentaries, travel shows, songs, music videos, and short films.In 2026, Magical Reels Productions expanded into AI-assisted filmmaking and digital storytelling, developing original AI-generated performers, digital humans, and virtual characters. The company launched its first AI-generated principal performer, Moksha Amman - AI, an AI model and digital clone of musician Moksha Amman. The character made its public debut in the music video "Hone Do", marking the company's first released production featuring an AI-generated performer.Future projects include the continued expansion of Magical Reels Productions’ AI character universe through music videos, short films, and long-form cinematic projects, with new characters currently in development, including Project-K, Project-R, and Project-Z. The studio also plans to bring multiple AI-generated performers together within a shared fictional universe.
FOUNDER
Moksha Amman
Aman Sharma, known professionally as Moksha Amman, is an Indian rapper, lyricist, record producer, editor, and actor. He is the founder of Magical Reels Productions. Amman began his creative journey in theatre during his school years, later training at the National School of Drama and studying multimedia at the Asian Academy of Film & Television. His work spans television serials, national commercials, and stage performances. His work further includes projects he has directed and produced, such as documentaries, travel shows, songs, and music videos.
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